Ep 2

44 Min

F&B

The Belgian Waffle Co. | Strategy, Innovations, and Waffles

Guest:

Vishwesh Nair, Head of Strategy

Ep 2

44 Min

F&B

The Belgian Waffle Co. | Strategy, Innovations, and Waffles

Vishwesh Nair, Head of Strategy

Pioneers are the ones who dare to dream, defy the odds, and carve a new path where others see only obstacles. They are the architects of progress, pushing the boundaries of what is known and shaping the future with their bold ideas and unwavering determination. The Belgian Waffle Company is a trailblazer in the Waffles space in India. Their delectable desserts took the country by storm and gave the palettes of the young Indian diaspora a taste of Blissful Belgium.


In the second episode of 'The Teaser', we host Mr Vishwesh Nair, Head of Operations and Supply Chain at The Belgian Waffle Company. A man enriched by a multitude of experiences, he brought about a method to the madness at the company when he joined in 2018. Since then, the company has grown from 200 to nearly 450 outlets in India and Nepal, and has introduced many new additions such as the Waffwich, the Waffle Crisps, and the DIY Pancake and Waffle Premixes. Besides this, Vishwesh has also founded his own oat milk brand - Milkin’ Oats, a highly sustainable and healthy alternative to dairy, which is also a cause that is close to his heart.


If you're an F&B brand thinking about marketing strategies and insights into growth, this episode offers a great look at how you could approach some challenges and drive sustainable growth.

Pioneers are the ones who dare to dream, defy the odds, and carve a new path where others see only obstacles. They are the architects of progress, pushing the boundaries of what is known and shaping the future with their bold ideas and unwavering determination. The Belgian Waffle Company is a trailblazer in the Waffles space in India. Their delectable desserts took the country by storm and gave the palettes of the young Indian diaspora a taste of Blissful Belgium.


In the second episode of 'The Teaser', we host Vishwesh Nair, Head of Operations and Supply Chain at The Belgian Waffle Company. A man enriched by a multitude of experiences, he brought about a method to the madness at the company when he joined in 2018. Since then, the company has grown from 200 to nearly 450 outlets in India and Nepal, and has introduced many new additions such as the Waffwich, the Waffle Crisps, and the DIY Pancake and Waffle Premixes. Besides this, Vishwesh has also founded his own oat milk brand - Milkin’ Oats, a highly sustainable and healthy alternative to dairy, which is also a cause that is close to his heart.


If you're an F&B brand thinking about marketing strategies and insights into growth, this episode offers a great look at how you could approach some challenges and drive sustainable growth.


Timestamps:

Vishwesh's Experiences at Pizza Express, Domino’s, and Nature’s Basket

Size of the Waffles Space, Growth Potential, and Building Blocks

Key Success Factors to Superior Performance in this Industry

Leading the Change in Consumption Habits

Reasons why Pan-India Brands for Specific Indian Sweets Don't Exist

Importance of Brick and Mortar Stores in the Industry

Role of Swiggy and Zomato and the Double-Edged Sword Theory

How Vishwesh Looks at Belgian Waffle’s Growth Story

Vishwesh's Vision for Geographical Expansion

Consumption Patterns of Waffles in India

The NPD Journey and Product Innovation

How Belgian Waffle Enters a New City

What Moats Make Belgian Waffle a Winner

Learnings From Failures

How Running a Pizza Business Differs from Running a Waffle Business

Vishwesh's Oat Milk Brand - Milkin' Oats